Gary Dickson and Peggy Wood decided in 2007 to bring together their extensive experience of the television commercial production industry and open Cream, a director’s management company, to provide directors to Advertising Agencies and Production Companies anywhere in the world.

They both believed Cream should represent a select group of very talented television commercial directors from around the world to the world. They did not want a supermarket of directors.

Gary was part of the first director’s management company in the UK, which started over 20 years ago, so has a very good understanding of what is required to join the right director to the right storyboard.

Peggy started her career in advertising agencies and after several years moved over to production companies producing television commercials and working on feature films. She then managed a couple of post production companies. Peggy was working at Teddington Studios when she and Gary decided to open Cream Director’s Management.

Since then their client base has steadily grown and now extends throughout Europe, Eastern Europe, the Middle East, Asia and North America.

In those territories Cream’s directors have worked with such clients as: Cadbury’s, Nescafe, McDonalds, Fiat, Garnier, KFC, Coca Cola, Wella, Nivea, Head & Shoulders, General Motors, Honda, Sberbank, Silva Beer, Mountain Dew, Nestle, SAB Miller, Werthers, London Dairy, MTS, Vodafone, Kosovo Independence, Hills Pet Food, Whiskas, Samsung, Alpen Gold, Gardex, Pfizer, Philips, Romtelecom, Bergenbier, First Gulf Bank, Mobily, Ballantynes, Rompetrol, Sprite, Renault, Minute Maid and many more.